Best places to buy swimsuits

If you’re tired of endlessly browsing Amazon or buying whatever happens to be on the rack at the neighborhood shop, you’ve come to the right place. From Reddit hidden gems to world-famous brands, we’ve scoured the internet to create a list of swimsuit brands that includes options for everybody.

We’ll cover top brands that you can shop online. Then, we’ll help you figure out which one is right for you.

Top swimsuit brands compared

How to choose a swimwear brand

Use this criteria to match a store to your needs. Each point includes specific checks and examples you can validate before you buy.

1) Fit and size options

• Long torso, petite, and plus: Look for explicit collections, not just a size filter. Andie publishes a long torso collection. Summersalt offers long torso options across popular styles and maternity swimwear. Swimsuits For All markets sizes 14–44. These signals help you shop brands that put serious thought into fit.
• Data-backed fit: Summersalt, for example, cites 1.5 million measurements from 10,000 women to inform patterns.
• Men’s and boys' options: If you need family coverage, verify dedicated men's and children’s lines. JOLYN carries men's briefs and jammers. Cupshe lists men's swim. SwimZip carries men's swim trunks and girls’ and boys’ options that coordinate with the rest of the family.

2) Return windows and fees

A bad fit puts you at risk of nip slips, constriction, and self-consciousness. Check a brand’s return policy before you buy. Many offer cheap or free returns so you can get the right size with minimal inconvenience.

• SwimZip: returns within 15 days; $3 restocking fee per returned item; exchanges avoid the fee
• Left on Friday: one free exchange or store credit; $10 processing fee if you choose a refund
• Andie: free US exchanges; $5 fee for US refunds, waived if you exchange or take store credit

Build your cart with those costs in mind. When unsure of size, prioritize brands that waive fees on exchanges.

3) Fabric, durability, and UV protection

• UPF rating: UPF 50 fabric blocks about 98 percent of UV rays. Prioritize brands with explicit UPF ratings and third-party recognition. SwimZip holds the Skin Cancer Foundation Seal of Recommendation, which verifies that sun-protective swimwear meets rigorous standards.
• Performance fibers: Polyester and nylon blends resist chlorine better than natural fabrics. Check the fiber content and fabric notes, especially if you train in chlorinated pools. Understand swimsuit fabrics and how they perform.
• Sustainability: If low-impact materials matter, look for recycled nylon or polyester. Vitamin A highlights recycled fibers across their eco-friendly collection.

4) Support and coverage details

• Bust support: Look for underbust bands, shelf bras, hidden power mesh, and thicker straps. Read product FAQ and reviews to confirm bounce control on larger cup sizes. Summersalt's fit pages call out support tiers and torso length options.
• Seat and torso coverage: Brands often label coverage from cheeky to full. If you prefer sport or family activities, filter to full coverage cuts. Athletic swimwear brands like JOLYN specify coverage and back styles for movement.
• Rash guards and sun sets: For easy coverage without extra sunscreen, prioritize UPF swimwear tops and sets. Rash guards provide full arm and torso protection for extended water play and active families.

5) Modest swimwear options

Modest swimwear meets the needs of people and families seeking extra coverage for religious, cultural, or personal preferences. When shopping for modest swimwear, look for features like:

• Extended coverage: high-waisted bottoms, long-sleeve rash guards, swim dresses, and surf suits that cover shoulders, arms, and legs
• Layering options: swim skirts and swim pants offer additional coverage while maintaining comfort in water
• UPF protection: UPF 50+ fabric for coverage and sun protection in one garment
• Style variety: coordinated prints and colors, including options for teens, girls, and women

🙏 Learn how to stay modest at the beach.

6) Swimsuit color and water safety

Swimsuit color affects your water safety. Certain colors provide better visibility underwater and help parents and lifeguards spot swimmers quickly in pools, lakes, and oceans.

• Neon yellow, neon orange, and neon pink are safest in most water conditions.
• Blue, black, gray, and white blend into water and pool surfaces, making swimmers harder to spot.

👶 Find out why kids should wear neon bathing suits.

 🌊 Discover the best color swimsuit for diving and underwater visibility.

7) Family matching and coordination

Coordinated looks simplify travel packing and photos. Matching family swimwear sets allow families to coordinate across women, men, kids, and toddlers, all in UPF 50+ fabrics. If you want full family matching swimwear, confirm each category before checkout.

👨👩👧👦 Explore ideas for sun-safe family swimwear.

Shop sun-safe swimwear for the whole family

👙 Shop SwimZip and find the right fit for every family member.

Best places to buy swimsuits FAQ

Is it better to size up or down in swimsuits?

Size up if you're between sizes. Rash guards and surf suits should fit snugly without restricting movement. Check brand-specific size charts and read reviews for fit guidance before ordering.

Why should I care about UPF ratings?

UPF measures how much UV radiation penetrates fabric. UPF 50+ blocks about 98 percent of rays. For reliable protection, look for UPF labels and recognized seals.

☀️ Understand what UPF means and how it protects you.

Can I return swimsuits I tried on at home?

Most swimwear companies let you return a swimsuit you tried on at home. Check return policies and prices before buying.

Which brand sells family-matching swimwear?

SwimZip makes matching family swimsuits across women, men, kids, and toddlers, all in UPF 50+ fabric.

What swimsuit colors are safest for kids in water?

Bright neon colors like yellow, orange, and pink provide the best visibility. Avoid blue and white, which blend into water.

🏊 Read about the safest swimsuit colors for children.

What should a one-year-old wear for swimming?

One-year-olds benefit from full-coverage options (like sunsuits or rash guard sets with UPF 50+ protection).

👶 Learn what swimwear is best for one-year-olds.

Further reading

UPF vs SPF

Types of bikini bottoms

Best swimsuits for moms

How to wash swimsuits

Best swimsuit for your body type