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Article: What is high-visibility swimwear?

What is high-visibility swimwear?

What is high-visibility swimwear?

High-visibility swimwear refers to swimming gear that features bright colors and reflective elements to increase visibility. Crowded waters at beaches and pools increase risks for swimmers. High-visibility swimwear solves this issue with eye-catching neon hues and striking patterns that make swimmers stand out. 

These vibrant suits merge bold, fashionable looks with functionality and safety. Neon shades make swimmers highly visible above and underwater, so lifeguards, boaters, and other swimmers can spot them easily. 

Quick links:

Importance of hi-vis swimwear

Best swimsuit color

Hi-vis swimwear for kids

Hi-vis swimwear for adults

Useful care tips

Find out more about high-visibility swimwear and its role in water safety, and get a sneak peek at some of our high-vis swimwear styles.

Check out the SwimZip neon swimwear collection! From sunsuits and rash guards to euro swim shorts, you’ll find everything to keep your family safe and looking great during hot summer days.

This neon green sunsuit for kids is the perfect choice for a day at the pool or beach. It combines high visibility with UV protection—keep your child safe and comfortable in the water.

Baby in SwimZip neon green sunsuit lies on the towel—What is high-visibility swimwear?

Why is high-visibility swimwear important?

High-visibility swimwear offers another element of safety when you are out on the water. The bright neon colors allow swimmers to be easily spotted by lifeguards, boaters, and water watchers. This unmatched visibility reduces the risks of drownings, collisions, or other aquatic accidents.

For parents, these vibrant suits provide reassurance when their children are in the water. The unmissable neon hues ensure kids remain visible and can be closely monitored at all times. The suits also offer thermal insulation in colder waters.

In crowded areas such as public pools or beaches, high-vis swimwear prevents potential injuries from accidental collisions or disruptions caused by splashing and agitated waters. The enhanced visibility allows swimmers to be instantly located in an emergency.

Beyond safety, the eye-catching neon shades make a bold fashion statement. Bright-colored styles are a great way to showcase your personality. Swimmers get to merge safety with on-trend aesthetics.

Best swimsuit colors for visibility

Neon colors provide the best visibility in water. They create a stark contrast against the background and help swimmers stand out in pools, lakes, and oceans.

Neon pink, neon orange, and neon green are top choices. These bright colors catch the eye instantly. They allow lifeguards to spot swimmers quickly. They enable parents to keep a close watch on their children.

Neon yellow is another excellent swimsuit color for visibility. It stands out in both light and dark water conditions. It remains visible even in murky or shadowy areas. It provides consistent visibility for swimmers.

These swimsuit shades offer better visibility than darker colors. They create a vivid distinction between blue and green water and ensure swimmers remain noticeable from a distance.

High-visibility swimwear for children

Our collection offers a range of high-vis swimwear for kids. You’ll find:

  1. Rash guards
  2. One-piece swimsuits
  3. Euro shorts
  4. Sunsuits

Rash guards

Our neon rash guards offer superior sun protection with UPF 50+ fabric. The long-sleeved options provide full-arm coverage, while the short-sleeved ones keep kids cool on hot days. Both styles feature neon colors that pop against the water, making your child easy to spot.

This neon yellow short-sleeved rash guard will make sure your kid stands out from the crowd. The vivid neon yellow is one of the most popular swimsuit colors for safety ...and it’s just too cute.

Boy in a SwimZip short-sleeved rash guard plays at the beach—What is high-visibility swimwear?

One-piece swimsuits

Neon one-piece swimsuits are a classic choice for girls. The vibrant colors wrap around the entire suit, ensuring 360-degree visibility. The stretchy, durable material allows for unrestricted movement, so your little one can swim, play, and explore comfortably.

This neon orange one-piece swimsuit is adorable. Your girl will love the ruffle details down the front of the suit and you’ll love features such as adjustable straps and easy change diaper snaps on infant sizes!

Girl in a SwimZip neon orange one-piece swimsuit plays with her dad in the swimming pool—What is high-visibility swimwear?

Euro shorts

Kids will love our euro shorts that combine fashion and function. The longer length provides extra coverage and sun protection, while the neon hues make a bold statement. Whether building sandcastles or splashing in the waves, these shorts make sure your little ones are comfy and easy to spot.

The neon pink euro short for kids is a summer must-have that guarantees safety and style in and out of the water. 

Girl in a SwimZip neon pink euro shorts swims in a pool—What is high-visibility swimwear?


Neon sunsuits are perfect for younger children and babies. They provide full-body coverage, protecting delicate skin from the sun's harmful rays. 

Our sunsuits come in eye-catching neon colors that make your little one stand out. The soft, stretchy fabric ensures a comfortable fit, while the zipper or snap closures make diaper changes a breeze.

This neon pink and orange sunsuit has a fun, colorblock design that your baby will love wearing all summer long. The bright orange and pink colors and contrasting panels create an eye-catching look that's both fashionable and functional.

Kid in a SwimZip neon pink and orange sunsuit with their mom at the beach—What is high-visibility swimwear?

All our children's swimwear is made with UPF 50+ material that blocks harmful UV rays. This added sun protection gives parents peace of mind during outdoor water activities.

With our high-quality, neon swimwear, your children will be ready for safe and fun water adventures. Trust our collection to deliver the visibility, comfort, and protection your kids need for a splashing good time.

High-visibility swimwear for adults

High-visibility swimwear isn't just for kids; adults can benefit from the added safety and style of neon-colored swimwear. In our collection, you will find:

  1. Rash guards
  2. Scoop neck bikini tops
  3. Tankini tops
  4. High-waist bikini bottoms

Rash guards

Our high-visibility rash guards for adults combine UV protection and stunning colors. Choose long sleeves for maximum coverage or short sleeves for a cooler feel. The lightweight, quick-drying fabric ensures comfort during active beach days or pool workouts.

This neon green rash guard for men features a sleek, athletic fit that moves with you, while the vibrant neon hue adds a striking, modern touch to your beach attire.

Man in a SwimZip short-sleeved rash guard walks at the beach—What is high-visibility swimwear?

Scoop neck bikini tops

Dive into summer with our scoop neck bikini tops in electrifying neon hues. The classic silhouette flatters your figure, while the vivid colors make sure you are easy to spot and add a playful pop to your beach look. Mix and match with our high-waisted or hipster bikini bottoms for a customized, head-turning ensemble.

This neon pink scoop neck bikini top is the swim top you’ve been looking for. With a minimal, clean squared-off neckline and convertible, adjustable straps this cute bikini top is going to move to your favorites list real fast.

Woman in a SwimZip neon pink bikini top and high-waisted swim bottoms enjoys sun at the beach—What is high-visibility swimwear?

Tankini tops

Swim, splash, and soak up the fun in our high-vis tankini tops. With the high neckline, built-in bra, and adjustable back closure, you’re sure to feel secure for all the motion and waves that life throws your way.

This neon pink tankini top is a perfect blend of function and fashion. The vibrant color adds a lively, energetic vibe to your swimwear collection, while the fitted design provides the support and coverage you need for active beach days or pool parties.

Woman in a SwimZip neon pink tankini top walks along the beach carrying her child—What is high-visibility swimwear?

High-waist bikini bottoms

Our high-waist bikini bottoms feature an above the belly button high-waisted fit and classic yet comfy leg openings. This style has a flattering shirred front and full bottom coverage and offers our highest tummy area coverage.

This neon pink high-waisted bikini bottom is a must-have for anyone seeking a fun, retro-inspired look. The hot pink hue is easy to spot, while the high-waist cut and shirred front detail create a stylish, flattering silhouette that provides ample coverage and confidence.

Woman in a SwimZip neon pink high waist swim bottom plays with her daughter at the beach—What is high-visibility swimwear?

Useful care tips

Keep your neon swimwear in tip-top shape with these tips:

  • Hand-wash in cold water. Neon items should be washed separately in cold water to prevent the colors from fading and bleeding. Hot water (including hot tubs and spas) can cause the dye to bleed and fade quickly.
  • Use mild detergent. Use a mild detergent that is free of bleach or fabric softeners. Harsh chemicals can damage the fabric and cause the color to fade.
  • Avoid drying in direct sunlight. Do not dry or store your neon swimwear in direct sunlight as it can cause the color to fade quickly. Lay flat to dry in a shaded area or indoors.

To keep neon swimwear looking its best and to maintain the quality, follow these care instructions.

Choose SwimZip UPF 50+ swimwear

SwimZip's neon swimsuit collection offers more than just easy spotting in the water. Our sun-protective beach apparel, made with UPF 50+ material, shields you from 98% of dangerous UVA and UVB rays. This superior protection helps prevent painful sunburns, sun poisoning, and long-term skin damage.

Our sun-safe clothing combines practicality and style. With different sizes and designs in our collections, every family member can find their perfect high-visibility fit. 

Whether you're planning a beach day or an outdoor adventure, SwimZip's high-visibility gear keeps you noticeable and safe from harmful sun exposure. Embrace the fun of summer with confidence.

High-visibility swimwear FAQ

What is the most visible bathing suit color?

Neon colors, such as neon yellow, pink, orange, and green, are the most visible bathing suit colors. These bright, fluorescent hues are the safest colors that create a strong contrast against the water, making the wearer easier to spot from a distance. 

How do you look thinner in a bathing suit?

To look thinner in a bathing suit, choose darker, solid colors like black or navy, as they create a slimming effect. Vertical stripes and ruching can also elongate and flatter your figure. High-waisted bottoms and wrap-style tops help to accentuate your waist and create a more balanced silhouette.

Is hi-vis swimwear visible in all bodies of water?

Hi-vis swimwear is highly visible in most bodies of water, including pools, lakes, and the ocean. But, factors such as water clarity, depth, and lighting conditions can impact visibility. In murky or deep water, neon colors may not be as easily seen, but they still offer better visibility compared to darker colors.

Why does visibility matter in the water?

Visibility matters in the water because it helps prevent accidents and ensures the safety of swimmers. When swimmers are easily spotted, lifeguards and other people can quickly identify if someone is in distress and provide assistance. High visibility also helps prevent collisions between swimmers, boaters, and other people on the water.

Why do people wear revealing swimwear?

People wear revealing swimwear for different reasons, such as personal preference, self-expression, and the desire to tan evenly. Some individuals feel more confident and comfortable in smaller, revealing swimsuits. Others may choose revealing swimwear for practical reasons, such as reducing tan lines or allowing for greater freedom of movement in the water.

Do dark colors attract the sun?

Dark colors absorb more sunlight compared to lighter colors. This means that wearing dark-colored swimwear can cause you to feel hotter and potentially increase your risk of sun stroke. Light colors, such as white or pastels, reflect more sunlight and can help keep you cooler under the sun's rays.

Further reading

What is a sunspot?

What is a sun rash?

What is a surf rash?

Sun poisoning vs sunburn

Best swim dresses

What is a bikini?

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