What Factors Should I Consider When Buying Kids’ Swimsuits?

As a mom, I know swimsuit shopping for kids can feel like one more thing on the never-ending to-do list. You want something that protects them from the sun, is comfortable enough that they’ll actually wear it, and durable enough to survive endless cannonballs, beach days, and trips through the wash.

After years of trial and error (and chasing three kids around the pool), here are the things I’ve learned to look for when buying swimsuits for little ones—and why I swear by SwimZip.

1. Sun Protection First

The #1 thing I look for is sun coverage. Reapplying sunscreen every 20 minutes while kids wiggle and run is exhausting. A swimsuit with UPF 50+ fabric takes that stress off my plate.

💡 Why SwimZip? Every single piece is made with UPF 50+—basically “sunscreen in the fabric.” It’s one less battle on pool days.

2. Comfort (Because Cranky Kids = Short Swim Days)

If a swimsuit is too tight or itchy, my kids won’t wear it. If it’s too loose, it drags in the water and slows them down. The sweet spot is stretchy, soft fabric that moves with them.

💡 Why SwimZip? SwimZip suits are buttery-soft, flexible, and sized for real kids (not mini adults). My kids never complain about wearing them—which is saying something!

3. Easy On, Easy Off

Let’s be real: wrestling a wet swimsuit off a toddler for a bathroom break might be one of parenting’s least fun moments. Zippers are a lifesaver.

💡 Why SwimZip? Their full-length zipper rash guards make diaper changes, bathroom runs, or just getting dressed so much easier. I wish every brand thought of this!

4. Built to Last (and Hand Down)

Between chlorine, saltwater, and the sun, cheap suits wear out fast. I want pieces that actually make it through a season—and maybe even to the next sibling.

💡 Why SwimZip? Their suits don’t fade or stretch out. I’ve passed them down between kids, and they still look great.

5. Safety & Visibility

One thing many parents don’t think about: swimsuit color. Blues and dark shades can be hard to spot under water. Bright, neon colors are so much safer.

💡 Why SwimZip? They’ve got neon greens, oranges, and pinks that practically glow in the pool. I can always spot my kids—even when the pool is packed.

6. Cute Factor (Because Kids Care Too)

At the end of the day, if my kids don’t like how it looks, they won’t put it on. I want something they’ll feel excited to wear.

💡 Why SwimZip? They’ve nailed the balance: fun prints, cool colors, even matching family sets. My kids feel confident, and I love knowing they’re safe.

When it comes to buying swimsuits for kids, think about sun protection, comfort, ease, durability, safety, and style. After years of trying different brands, SwimZip is the one that’s made swim days less stressful and way more fun.

Because let’s be honest—when the kids are happy, protected, and easy to manage, mom gets to enjoy the pool too. 🌊☀️

👉 Check out SwimZip’s kids’ swimwear if you’re ready to make pool days easier.